Spencer’s Retail Embarks on Quick Delivery Strategy, Exits Loss-Making Markets

Spencer’s Retail, a prominent player in India’s retail sector, has announced a strategic overhaul to enhance customer experience and streamline operations. The company will transition its existing Spencer's ordering app into its quick delivery platform, Jiffy. This move aligns with the growing demand for faster deliveries and seamless shopping experiences.  

Jiffy will cater to both on-demand orders and slotted deliveries, promising customers doorstep service within 30 minutes. The platform will offer a comprehensive range of products, including FMCG goods, fashion and food items, enabling Spencer’s to tap into the burgeoning quick-commerce market.  

In a parallel move, the Kolkata-based retailer has decided to exit loss-making markets to focus on profitability and sustainability. While the specific regions impacted by this decision remain undisclosed, the company emphasized that the exit would allow them to channel resources into high-performing areas and emerging opportunities.  

Spencer’s Retail has been a household name for decades, known for its wide variety of consumer goods. With this dual strategy of embracing quick deliveries and exiting unprofitable markets, the company aims to strengthen its position in India’s competitive retail landscape.  

Through integrating Jiffy into its operations, Spencer’s is poised to meet the changing preferences of Indian consumers, who increasingly prioritize convenience and speed in their shopping experiences.