Zomato Rebrands as "Eternal" in a Bold Move to Redefine Its Identity

In a surprising and ambitious move, Zomato, the global food delivery and restaurant discovery platform, has announced a complete rebranding, changing its name to Eternal. The decision marks a significant shift in the company’s vision, as it aims to expand beyond food delivery and cement itself as a lasting, multifaceted brand in the tech and lifestyle space.

The announcement was made by Zomato’s founder and CEO, Deepinder Goyal, in a heartfelt blog post. “Food is eternal. Connections are eternal. And our mission to serve our customers and partners is eternal,” Goyal wrote. “This rebranding is not just a name change; it’s a reflection of our commitment to creating a lasting impact on the world.”

Why "Eternal"?

The name Eternal signifies the company’s aspiration to transcend its current identity as a food delivery platform. Over the years, Zomato has diversified its offerings, venturing into grocery delivery, subscription services, and even fintech. The new name reflects its broader ambition to become a lifestyle and technology ecosystem that stands the test of time.

“We’re not just about food anymore,” said a company spokesperson. “We’re about creating experiences, building communities, and solving problems that matter to people every day. Eternal captures the essence of what we want to achieve—a brand that’s timeless, innovative, and always evolving.”

Mixed Reactions from Users

The rebranding has sparked a wave of reactions on social media. While some users applauded the move as a bold step forward, others expressed nostalgia for the Zomato brand, which has become a household name in over 20 countries. Memes and jokes flooded Twitter, with users playfully speculating whether the company’s iconic green-and-white branding would also undergo a transformation.

“Zomato is eternal in our hearts,” tweeted one user, while another quipped, “Eternal? Does this mean my food delivery will take forever now?”

What Changes for Customers?

For now, the company has assured customers that the rebranding will not disrupt its services. The app and website will gradually transition to the new name and logo over the coming months. Existing Zomato accounts, rewards, and subscriptions will remain unaffected, and users can expect the same level of service—or better—as the company rolls out new features under the Eternal banner.

Industry experts believe the rebranding could be a strategic move to attract new investors and partnerships as the company explores untapped markets and verticals. “Zomato has always been a disruptor,” said a tech analyst. “This rebranding signals that they’re ready to think bigger and bolder.”

A New Chapter

The name change comes at a pivotal moment for the company, which went public in 2021 and has since been navigating the competitive and ever-changing landscape of food tech. With Eternal, the company is poised to write a new chapter in its journey, one that goes beyond food delivery and into the realm of lasting innovation.

As the world watches this transformation unfold, one thing is clear: Zomato may be gone, but its legacy—and its new identity as Eternal—aims to live on forever.