The Rise of DIY Home Solutions in India: A Smarter, Faster and More Affordable Way to Upgrade Living Spaces

The Indian home improvement market is undergoing a quiet but powerful transformation. As lifestyles evolve and digital adoption grows, consumers today prefer smart, space-efficient, and budget-friendly home solutions. One trend rapidly gaining momentum—especially on e-commerce platforms—is the rise of DIY (Do It Yourself) home furniture and utility products. Contrary to the traditional idea of crafting furniture from scratch, the modern DIY approach simply means receiving products in a compact, easy-to-assemble format that customers can install on their own with minimal effort.

Globally, this model has already proven it’s potential. IKEA, one of the world’s largest home furniture brands, built a significant part of its success on DIY-friendly products that reduce shipping costs, improve affordability, and offer customers a sense of participation in the product. This same shift is now taking shape in India, and the market is ready for it.

The biggest advantage of DIY home products lies in efficiency and affordability. When items like foldable chairs, tables, study desks, ladders, or compact storage units are shipped in a “knock-down” form, the volume drastically reduces. This directly lowers courier costs—one of the biggest overheads in e-commerce—resulting in competitive pricing for customers. At a time when consumers are increasingly value-conscious, this model ensures quality without inflating price tags.

DIY products also address one of India’s most pressing urban challenges: space constraints. With homes getting smaller and families seeking flexible solutions, foldable and self-assembled products allow people to make the most of every square foot. A ladder that can extend when needed and fold away when not, or a multipurpose table that can transform for study, dining, or work-from-home needs—these are practical innovations that Indian consumers today deeply appreciate.

Another emerging factor driving the DIY trend is the ease of logistics. Compact packaging reduces chances of transit damage and simplifies storage for both sellers and delivery partners. For a large and diverse country like India, this increases reach—products can be transported to smaller towns and remote regions more reliably and at lower operational cost.

But perhaps the most exciting part is the empowerment DIY products bring. The new-age customer enjoys the involvement of assembling something on their own. It is simple, intuitive, and rewarding. In fact, this experience strengthens the emotional value of the product, making customers feel more connected to the brand.

With rising comfort in online shopping and a growing preference for smart home solutions, the demand for DIY products will only accelerate. DIY is not just a trend—it is the future of modern living in India. And this future is compact, convenient, and customer-centric.

The author of this article is Rachit Garg, CEO – ProHome.